Special scale will surprise visitors when they weigh in
What: The first Monday after New Year’s Eve is when many women kick start a weight-management plan and face the scale.
As part of its commitment to change the conversation about weight loss, the Special K brand is inviting New York-area women to celebrate National Weigh-In Day and “weigh in” on the conversation. Women will have the opportunity to step up on a larger-than-life scale to see what they will gain when they achieve weight-management goals in the New Year. The interactive scale will surprise visitors with an inspirational word or phrase related to the emotional benefit of achieving a goal – instead of one’s weight in pounds or ounces. Attendees will also receive samples of Special Kcereal while supplies last.
Those unable to attend can participate on SpecialK.com and on the Special Kbrand Facebook page, as well as the newly launched Twitter handle, @SpecialKUS.
Why: The Special K brand wants to help change the conversation about losing weight, focusing on the positive aspects. Rather than focusing on numbers, the Special K brand wants women to imagine what they will gain emotionally when they lose. In a recent survey, the Special K brand found that more than 70 percent[1] of women surveyed hoped to gain confidence, pride and happiness as a result of their weight management journey.
For more information, visit the Special K Facebook page or www.SpecialK.com.
Where:
Vanderbilt Hall at Grand Central Terminal
(East 45th Street & Vanderbilt Avenue)
87 E 42nd Street New York, NY 10017
When:
Monday, January 2, 2012
Time: 8 a.m.-3 p.m. EST